Margin landing and P&L impact
Connect pricing, sales mix, costs, promotions, inventory and contract simulations to expected gross profit, margin percentage and P&L movement.
Visibility × Optimisation × Synergy
Turning data into sustainable business performance.
Pencil Analytics builds connected intelligence frameworks that link financial statements with the business operations behind them. It brings finance, pricing, sales, marketing, inventory, supply chain, margin control and cash flow into one decision layer, giving leaders live visibility on where the business stands today, where performance is likely to land, and how strategy, product mix, customer behaviour, market trends, cost of capital and execution risks may affect targets, margins and sustainable growth.
Retail & FMCG Decision Ecosystem
Pencil Analytics connects performance to financial outcomes, showing likely landing and the best path toward tomorrow’s target.
Cashflow optimisation
Link inventory pressure, payment timing, working capital, commercial terms and execution decisions to company cashflow impact.
Promotion actual impact
Compare expected promotion results with actual sales, margin, customer response and product movement to guide repeat, adjust or stop decisions.
Actuarial pricing engine
Apply price adequacy, credibility weighting, expected margin, demand response and downside scenario logic to support retail strategy.
Who we are
Advisory analytics that moves beyond reports.
Vision
To become the intelligence layer that helps organisations see performance clearly, align decisions across functions, and turn business complexity into sustainable value.
Mission
To build practical decision systems that connect financial outcomes with operational behaviour, enabling leaders to act earlier, protect margin, and execute strategy with discipline.
Our standard
Perfection is a moving target. Every engagement should leave the business with clearer visibility, stronger control, and a faster path from insight to action.